Make post templating easy. You’ve heard it time and time again: make a template! Template your process! Utilize those re-usable blocks!
I’m not saying re-usable blocks aren’t excellent, because they absolutely are. Want to know what’s even better than a re-usable block?
Category specific content that can be edited in bulk as-needed.
As a content creator I love reusable blocks. I like having a format that I can plug and play with as time goes on. However, an integral part of my process when utilizing my templated reusable blocks involves converting my template to a regular block so that I can add individualized information…. you know… my actual content.
This makes the core function of the reusable block feel a bit less useful. Each time I decide to change my reusable block or template- I have to go back and edit each of my regular blocks that were converted. Or leave them be, without my optimized processes.
With the dynamic connector block I can add all of my category-specific evergreen content to leverage what my new content. As that content shifts and changes I can tweak accordingly based on optimizations, seasons, product launches, and more!