We didn’t set out to build plugins.

We were just solving problems.

We spent the last decade creating custom sites for food bloggers—high-performance themes with finely tuned details that made content easier to publish (and made ad revenue climb). But every time we built something cool, it got buried in custom code, used once, and forgotten.

At some point, we looked around and realized… we were building the same features over and over again.

So we started pulling them out. Cleaning them up. Sharing them.
That’s how Small Plugins was born.

Plugins that don’t overstay their welcome.

We call them “small,” but that doesn’t mean they’re basic.
It means they’re focused. Fast. Dependable.
Built to do one thing really well—and leave everything else alone.

That means:

• Less bloat.
• Fewer settings to mess up.
• And tools you can actually trust in the middle of a busy content day.

We built them for our clients.
We refined them with our community.
Now, they’re yours.

Hi, we’re the ones who answer your plugin questions at 10pm.

Hi, we’re Lauren and Hanna. We run Once Coupled, and we’re also behind Creator Theme.
We’ve launched hundreds of custom themes, redesigned the same site five times for some of our long-time clients, and built everything from affiliate carousels to ad-ready layouts.

We don’t just build websites—we build with people who care about content.

And Small Plugins is our way of taking everything we’ve learned, and turning it into tools you can actually use.

You’ve been scrappy, resourceful, and doing. it. all. We’re here to make things easier.

The block editor changed the game. We brought snacks.

We used to spend weeks perfecting a homepage layout.

Now? We can ship a fully branded, high-performance site in days.
No more rigid templates. No more “sorry, that’s hardcoded.” No more waiting on a developer to try something new.

Modern WordPress gives creators room to play.
To test. To tweak. To move faster when inspiration hits.

It’s not just more efficient—it’s more fun.
And with the right plugins? It’s ridiculously powerful.

This is why we started pulling our best features out of custom code and turning them into building blocks.
Because the future of WordPress is flexible. And we’re here to make sure it’s also fast, intuitive, and actually fun to use.

Want to see what we’ve been building?

• Explore all plugins
• Compare pricing options
• Join Creator CoLab to ask questions, request features, and get support